From the legendary New York Beach Club to our harbor-front concept store, The New York Project carries a spirit that has defined summers for over three decades.

Born on the golden shores of Hersonissos in the early ’90s, our story began with music, friendship, and the bold red star that became a symbol of freedom and joy. Today, that same energy lives on in a curated world of island-inspired fashion, handmade treasures, and signature beach essentials.

Every piece tells a story — of sea breezes, summer nights, and timeless style — inviting you to take a piece of Crete’s spirit home with you.